How to maximise your use of your exhibition stand space
This is why fixed price exhibition stands may be correct for your needs. More often than not, the amount of space that we get at tradeshows and expos for the exhibition stand is never large enough. Tradeshow booths should be designed to save space whilst also giving you enough room to move around. However, this shouldn’t be a hindrance to achieving the business goals at the exhibition. Rather, it can be used as an advantage through proper space management. To come up with a great exhibition stand requires you to have a real act of balancing. Ensure you balance the space and budget with your ambitions for the exhibition. For maximizing the use of space on your exhibition stand, make use of the following tips:
- Make use of integrated product showcases
There needs to be enough space available for visitors to mingle and walk around. Hence, the space left for them should be a priority for every person with space for their booths at an exhibition. One of the ways to maximise the use of your small space is to do away with shelving units that are often cumbersome and large. Instead, make use of integrated product showcases to help you save a lot of space. Furthermore, they look professional and slick. Showcases can be adapted to be suited for various needs. For displaying products that are expensive like cameras, watches and jewellery, lockable showcases can be handy.
- Use mounted plasma screens
When you use exhibition displays that have monitors mounted onto them instead of televisions that are large will save you huge chunks of space. They’ll also make your stand look better, professional and neat. They also make it possible to have any cables tidied away and well hidden from plain sight. Hence the cables don’t trail across the exhibition space. This way, visitors get more space to walk around. They also prevent any accidents from occurring since the cables don’t trail into the isles. Therefore, if you haven’t thought of it this way, try it out and see how neat and professional your space will look like.
- Make use of high-quality graphics
Having a small shelve scheme or stand space doesn’t condemn you to have bad looks on your space. By simply having a laptop presentation and a few posters, you won’t be able to get that confident and positive message to the potential leads. Put on your coat of bravery and make use of bold and bright graphics. This will show the potential clients that you’re confident in your product or service as well as yourselves. With just these, you’ll be able to feature eye-catching features like high-level branding and illuminated end caps.
- Use high-level branding
Now that you’ve booked a limited space for exhibition, how do you get yourself and your product or service noticed? To be able to rise up above other exhibitors, make use of high-level branding. Alternatively, to really get noticed even with the small space you have, go even taller with your displays. Make use of suspended banners that are suspended. These will definitely attract the attention of visitors from across the hall of the exhibition.
With these four top tips for use of small exhibition spaces, there’s no doubt you’ll be covered in terms attention-grabbing. Make use of them if you land a relatively smaller exhibition space. You’ll even be able to outdo even those people with larger spaces at their disposal.